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Latest Marketing Campaign & Concepts
Showcasing impactful marketing campaigns and concepts through brand storytelling, celebrity partnerships, and consumer behavior insights.
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What Makes Meme Marketing Highly Effective?
Meme marketing is a digital marketing strategy that uses Internet memes in brand promotion and advertising campaigns. This approach uses culturally relevant humor and recognizable meme formats to engage audiences on social media platforms. Unlike traditional viral marketing, which relies on viewers passively sharing content, meme marketing encourages active participation and community involvement in creating…
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Why Performance Marketing Beats Traditional Advertising?
Performance marketing is an online marketing and advertising program in which advertisers pay marketing companies only when a specific action is completed, such as a sale, lead or click. This definition from Gartner represents the industry standard perspective. Performance marketing is a strategic approach to digital advertising where payment is directly tied to the achievement…
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Why Siraj’s Story Defines SNITCH Brand Identity?
The SNITCH and Mohammed Siraj collaboration introduces the “SEVEN:THREE” campaign film. This film redefines celebrity fashion partnerships. Rather than following a conventional celebrity-fashion narrative, it focuses on the realities, doubts, and struggles that shaped Siraj’s rise. Instead of a typical product showcase, the campaign presents his personal journey as the core narrative. As a result,…
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Why Rakesh Bedi Became Gas-O-Fast Face?
The Gas-O-Fast campaign featuring Rakesh Bedi transforms a common Indian experience into relatable humor. The advertisement positions digestive wellness not as a health warning but as a lifestyle solution. The campaign’s new positioning “Khana banane ka nahi, pachane ka solution” shifts the conversation away from restraint and towards recovery. Rather than guilt-tripping consumers about food…
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How Neuromarketing Helps Brands Read Consumer Minds?
Ale Smidts, Professor of Marketing Research at Erasmus University Rotterdam, introduced the term neuromarketing in 2002. He defined it as the use of brain-scanning methods to measure a consumer’s response to marketing stimuli, in order to improve marketing effectiveness. Scholars later expanded this definition. Neuromarketing involves studying brain activity and physiological responses. It reveals how…
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How Blue Ocean Strategy Helps Brands Avoid Competition?
Blue Ocean Strategy was formally introduced by W. Chan Kim and Renee Mauborgne, professors at INSEAD Business School, through their landmark 2004 paper in Harvard Business Review and their subsequent 2005 book of the same name. According to Kim and Mauborgne, Blue Ocean Strategy is defined as the simultaneous pursuit of differentiation and low cost…
ABOUT ME
I’m Manthan Sakpal, a PGPM Marketing student at IBS Mumbai. My time working with a digital agency and influencers gave me real exposure to how markets move. I work with Meta Ads and social media, and have backed my skills with courses in Advanced Excel, Digital Marketing, and Claude 101.